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Publications & Media

    Conservation Corner: What’s in a word – the Kryptonite Factor

    When communicating with the public, we have to choose our words carefully. Use the ‘Kryptonite Factor’ to identify words and phrases that might be misunderstood. Terms we use within the industry may not resonate with the average person or, may turn them off entirely from what we hope to accomplish.

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    BC Water & Waste Association endorses “Living Water Smart: British Columbia’s Water Plan”

    “Living Water Smart – British Columbia’s Water Plan” contains new elements of education, planning, policy, economic incentives and regulatory change aimed at protecting BC’s fresh water resources, particularly habitat and source water quality. Benefits are anticipated through action in many sectors, including business, cultural, education, industrial, environmental, communities and agriculture.

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