Why do some people spend thousands of hours and dollars to grow a plant that is not even native to North America? In American Green: The Obsessive Quest for the Perfect Lawn, historian Ted Steinberg traces it to three factors: indoor plumbing, suburbia, and clever marketing on the part of the lawn care industry.
Why do some people conserve water, while others do not? Take two people living on the same street. They have the same income, the same formal education, the same general background. Yet, one plants a drought-tolerant garden and waters sparingly, while the other rings his yard with cedars and waters twice a day. What gives?