RBC Attitudes Study Reveals that Canadians Remain Conflicted About Our Most Precious Natural Resource: Fresh Water
“We don’t pay the real costs of the water we use—neither the costs necessary to transport and treat it, nor the environmental costs of wasting it. As a result, we’ve come to believe that water is cheap. There’s no incentive to use less of it,” states Bob Sandford. “I think many of our tensions around water are coming to a head. That is important, because we cannot change our actions until we change our minds.”