Purple Pipes – Driving the Next Wave of Water Conservation in British Columbia



Change Behaviour to Conserve Water

“Simple water conservation measures have all been enacted: low-flow fixtures, watering restrictions, refined metering/pricing structures. Yet many Canadians still use more water per capita than most others. So the need to engage water users more fully is clear; conventional device-driven conservation is not enough. People, not appliances, conserve water,” writes Ron Hartman in an article published in the March/April 2010 issue of Construction Business.

“Here is where purple pipe programs can shine; they encourage conservational behaviour directly….they have the potential to make a sea of change in consumer water use patterns. Why is that, when other approaches are delivering such mediocre results?”

To read the complete story and learn why, click on Purple Pipes – Driving the Next Wave of Water Conservation,


Reprinted with permission from Construction Business magazine.

Construction business magazine - march-april 2010 - cover

Posted June 2010