FREE WEBINAR: Canadian Attitudes About Water – 10 Years of Research Tells a Story of Contradictions (April 11, 2017)
Join Bob Sandford and friends, on April 11th, for a deep dive into RBC’s 10th annual Canadian Water Attitudes Study—an in-depth examination of how Canadians think, feel, and act in regard to our fresh water. The story that has emerged from this research is both complex and enlightening. On one hand, it confirms how much Canadians value our water and how integral our lakes and rivers are to our national identity; on the other, it reveals a troubling carelessness with a resource Canadians still consider unlimited in its abundance. “We don’t pay the real costs of the water we use—neither the costs necessary to transport and treat it, nor the environmental costs of wasting it. As a result, we’ve come to believe that water is cheap. There’s no incentive to use less of it,” Sandford concludes.