The Southwest Florida Water Management District, the agency responsible for managing water resources in a 16-county area in west-central Florida, provides a free program to hotels and motels to help conserve water. The district launched the Water Conservation Hotel and Motel Program (Water CHAMP) in 2002 to help decrease the impact vacationers place on Florida’s most precious resource—water.
The term 'natural capital' refers to a region’s natural, environmental, and ecosystem resources, and land. It is capital because it contributes goods and services necessary for environmental and economic health. In addition to some of the more obvious benefits of environmental conservation such as habitat preservation, flood control, and ensuring water quality, there are significant financial benefits. Assigning a monetary value to our natural resources creates another motivation for environmental preservation and restoration.