LIVING WATER SMART IN BRITISH COLUMBIA: “The more you can build buzz around your work and get people energized, the more feasible it becomes. Success breeds success,” stated Dr. Jane Wei-Skillern of the University of California at Berkeley
“I was teaching an MBA elective on social entrepreneurship, was doing some case writing, and came across Guide Dogs for the Blind Association. Geraldine Peacock, the CEO, did all of these counter-intuitive things in order to get her organization’s impact bigger. But it was by decreasing their own organizational footprint, investing in their peers and former competitors, and focusing more narrowly on their core business, that enabled them to leverage their resources more broadly and create greater and more sustainable impact in the entire field,” stated Jane Wei-Skillern.