Coming Era of Water Scarcity Will Prompt Global Industrial Transformation, According to Survey of International Experts

WASHINGTON, D.C. – Population growth, urban development, farm production, and climate change is increasing competition for fresh water and producing shortages so acute that virtually every industry in the world anticipates sweeping systemic transformation over the next decade in their strategic planning, production practices, and business models.

That is the conclusion of a global opinion poll of more than 1,200 sustainability experts conducted and made public today by GlobeScan, an international public and stakeholder opinion research firm, and SustainAbility, a think tank and business strategy consultancy.

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Posted March 2010