The principles of risk communication: Ignoring them can be hazardous to your health!

Posted February 2006

By Michael W. Grimm

As outlined in this April 2005 AWWA Journal article, water system professionals should apply risk communication principles when dealing with the media.
 
The three main goals of risk communication are: 1) to create trust and credibility, 2) to educate your public, and 3) to involve them in the decision-making process. To that end, the author lists the seven basic rules of risk communication:

  • Accept and involve the public as a legitimate partner
  • Plan carefully and evaluate your efforts
  • Listen to the public’s specific concerns
  • Be honest, frank, and open
  • Coordinate and collaborate with other credible sources
  • Meet the needs of the media
  • Speak clearly and with compassion

For the complete article, click here