VIEW JOHN FINNIE ON YOUTUBE: “Maintaining a balance between ‘Water Out’ and ‘Water In’ is essential because both sides of the equation are variable and the safety margin is decreasing with population growth and water consumption,” stated John Finnie, CAVI Chair, when he opened the Worth Every Penny Workshop which dealt with conservation-oriented water pricing (September 2010)
“Conservation-oriented water pricing is more than just charging more for water to conserve water. It is a balance between charging enough for water so that it imparts a conservation ethic. It is about balancing user rate revenues with taxation revenues in order to ensure that water systems can be adequately maintained. It is also about having a pricing strategy that provides affordable water for basic household use. That said, water pricing is likely one of the most effective water conservation tools that we have when combined with metering,” stated John Finnie.