Stephen Hawking

    BREAKING DOWN SILOS: “If asset management for sustainable service delivery is so simple and logical, why are we not getting it?” asks Wally Wells, Executive Director, Asset Management BC (July 2019)

    “Different generations have different perspectives because of the way they grew up which formed beliefs and thinking patterns. This message really brings to light that different audiences will resonate with different messages in different ways,” wrote Wally Wells for an article co-authored with Kim Stephens and Cory Stivell. “Good messaging is what provides an opportunity to change a perspective which in turn aspires action. So maybe the question is: Are you considering your different audiences and ‘generational ways of thinking in your messaging process and content?’ If not, why not?”

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