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Cuyahoga River

    FLASHBACK TO 1969: “The Cuyahoga River caught fire 50 years ago. It inspired a movement,” wrote Tim Folger in a National Geographic retrospective


    “On June 22, 1969, there hadn’t been any fish—or any other living things—in its waters for decades. On that day the river was burning,” wrote Tim Folger. “It would turn out to be a cleansing fire, one that became a potent symbol for the nascent environmental movement. Within a few years the U.S. had enacted laws that would have a dramatic impact on the environment, including the Cuyahoga and other rivers. The fire started around noon, when a spark from a train crossing a bridge fell into the toxic stew of industrial waste on the river’s surface.”

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    BREAKING DOWN SILOS: “If asset management for sustainable service delivery is so simple and logical, why are we not getting it?” asks Wally Wells, Executive Director, Asset Management BC (July 2019)


    “Different generations have different perspectives because of the way they grew up which formed beliefs and thinking patterns. This message really brings to light that different audiences will resonate with different messages in different ways,” wrote Wally Wells for an article co-authored with Kim Stephens and Cory Stivell. “Good messaging is what provides an opportunity to change a perspective which in turn aspires action. So maybe the question is: Are you considering your different audiences and ‘generational ways of thinking in your messaging process and content?’ If not, why not?”

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