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Motivated by a shared vision for restoration of the aquatic environment in Burrard Inlet, three engineers with distinguished careers have been passionate and relentless in convincing Metro Vancouver to rethink the treatment process strategy for the new Lions Gate Treatment Plant. “Recent studies have shown harmful chemicals and pharmaceuticals present in local waters and in juvenile salmon. How stupid would it be to build a $778 million plant and have it out of date before it even opened,” stated Ken Ashley.

“Different generations have different perspectives because of the way they grew up which formed beliefs and thinking patterns. This message really brings to light that different audiences will resonate with different messages in different ways,” wrote Wally Wells for an article co-authored with Kim Stephens and Cory Stivell. “Good messaging is what provides an opportunity to change a perspective which in turn aspires action. So maybe the question is: Are you considering your different audiences and ‘generational ways of thinking in your messaging process and content?’ If not, why not?”