Water Sustainability Action Plan funders laud value of waterbucket.ca website
Communicating a Consistent Message
The Water Bucket Website Partnership reports a 45% increase in user visits after two years of Google Analytics monitoring. The rolling 6-month average exceeds 4000 visits per month.
“We attribute this large jump to the cumulative enhancements that the partnership has been systematically implementing over the past two years. These enhancements encompass both technology fixes and content evolution,” states Mike Tanner, Chair.
“In terms of page views, Water Bucket averages over 10,000 per month. The most popular COI is Rainwater Management with a 22% share. This ‘homepage’ is the primary communication platform for the Water Balance Model. In second place is the Green Infrastructure COI at 19%. It is the communication vehicle and ‘homepage’ for the Green Infrastructure Partnership,” continues Mike Tanner.
“The Rainwater Management and Green Infrastructure COIs are complementary in communicating a consistent message. They explain why and how BC communities can achieve water sustainability by implementing green infrastructure policies and practices,” adds Ray Fung, Chair of the Green Infrastructure Partnership.
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Convening for Action in BC
“The Convening for Action COI rounds out the top three ‘homepages’. It has a 16% share of the page views is. It is the homepage for a ‘made in BC’ process that the Action Plan partners have branded as Convening for Action in BC. The aim of the partners is to move from talk to action by developing tools, providing training and building capacity. Water Bucket is an integral and essential part of program delivery,” concludes Mike Tanner.
Posted July 2010